Aerin – The Art of Fragrance
A digital campaign, demonstrating Aerin Lauder's unique perspective on fragrance.
I devised a plan to fetishize fragrance for Aerin Lauder, while incorporating th Lauders’ noted love and collection of art. We then created unique artistic expressions for every user who engaged online.
Data, such as their geolocation and gender, was combined with custom controls to create unique mandalas of the products' ingredients. We developed a site, films, and a tool for abstract visualizations which users’ could use to create their own unique fragrance profile and artistic thumbprint.