︎ECD
︎NEW YORK
︎︎



I design identities, products, and environments as parts of a single system.

I work as a creative consultant and project leader, partnering with organizations when complexity demands structure—when brands extend across platforms and environments, products become systems, or fragmented efforts need to be unified for real use by real humans.

Brand, interface, object, and space are not separate outputs. They’re components of one coherent structure. As form changes, the work remains consistent—held together by decisions that scale without losing intent.

The goal is always coherence. Systems built on choices that count.
Only what matters.

Every project begins with a search for clarity. Before artistic expression expression. Before novelty. Before aesthetics. If the work does not reduce cognitive load, it’s unfinished. I design rules before outcomes, logic before language, and containers before content because strong systems produce good work repeatedly, and while a great deal of exploration, wrong turns and breaking things is a major part of the process, it’s what vets a system. Every decision must scale—from icon to interface, interface to environment, environment to memory. If it doesn’t scale, it doesn’t belong. 

I’ve led teams and shaped brand systems in-house and at agencies, developing identities, digital products, interfaces, motion, and environments for companies including Nike, Google, Meta, Magic Leap, Apple Music, The New York Times, Adidas, and Under Armour.  I’ve been the Creative Director of HUSH, established the Immersive offering at BUCK, VP of Brand and Platform during the transformation at Magic Leap, and headed up experience design at Collins.

I’m often brought in before anything exists—when defining how a brand should behave across copy, UX, architecture, and design matters more than deciding how it looks, because it’s always going to look good.

Those looking for coherence will find it. And if you want to chat about it, let’s go!

*You may note that most pages don’t include individual credits. You’ll have to trust me that there’s a good reason for this, and it’s not because the collaborators don’t deserve it. Absolutely nothing on this site would’ve been possible without the designers, producers, animators, riggers, devs, strategists, architects that I’ve worked with over the years, and I’m grateful to every single one of them. 

︎IN GENERAL

︎STRATEGY
︎UX
︎BRAND DESIGN
︎BUILT ENVIRONMENTS 
︎LINEAR CONTENT 
︎IMMERSIVE/INTERACTIVE DESIGN
︎COPYWRITING 
︎ANIMATED CONTENT

︎SELECT CLIENTS

︎AT&T
︎HERMES
︎GOOGLE
︎NIKE
︎VERIZON
︎THE NEW YORKER
︎EQUINOX
︎TWITTER
︎ADIDAS
︎META
︎THE NEW YORK TIMES
︎RELATED COMPANIES
︎PAYPAL
︎MAGIC LEAP

︎SELECT RECOGNITION

︎CREATIVE REVIEW
︎CREATOR’S PROJECT
︎MASHABLE
︎PSFK
︎HYPEBEAST
︎MEN’S HEALTH
︎CNN MONEY
︎DESIGNBOOM 
︎IdN
︎ADC GLOBAL DESIGN
AWARDS
︎ONE SHOW INTERACTIVE
︎CANNES LIONS  
︎CA AWARD OF EXCELLENCE
︎AIGA JUSTIFIED
︎ADC GLOBAL DESIGN 

︎All work is the property of either myself or the studios. 
︎ Find me here