︎ECD
︎BROOKLYN
︎︎

In the design world, I’ve held executive creative leadership positions at HUSH, SET, and BUCK. I lead upstream creative campaigns, marketing, user experience, content, built environments, and branding .

From 2021 through 2023, I served as Vice President of Brand & Platform during the transformation and repositioning period of Magic Leap, where I led the complete strategic redesign of the brand and platform/operating system from the ground up.

I’ve been fortunate to engage in a wide range of design and creative executions, and lead projects from strategy through production. I believe in a holistic approach across all verticals.

My mission is to create work for the specific needs of a subject and connect directly with the audience on their level. Whether it’s for utility, entertainment, a brand or an art installation, I believe in giving the audience, an experience that matters to them. It’s all about the audience.  This is how relationships grow, and how real people create meaningful connections with a brand or community. The same logic applies whether developing an icon or an iconic stadium experience.

Normally, I’m brought in to make change or to add capabilities to organizations. I build the best teams and best networks to create the most meaningful, strategic work possible. 

A spoon, or a city.

*You may note that most pages don’t include individual credits. You’ll have to trust me that there’s a good reason for this, and it’s not because the collaborators don’t deserve it. Absolutely nothing on this site would’ve been possible without the designers, producers, animators, riggers, devs, strategists, architects that I’ve worked with over the years, and I’m grateful to every single one of them. 




︎IN GENERAL

︎STRATEGY
︎UX
︎BRAND DESIGN
︎BUILT ENVIRONMENTS 
︎LINEAR CONTENT 
︎IMMERSIVE/INTERACTIVE DESIGN

︎COPYWRITING 
︎ANIMATED CONTENT

︎SELECT CLIENTS

︎AT&T
︎HERMES
︎GOOGLE
︎NIKE
︎VERIZON
︎THE NEW YORKER
︎EQUINOX
︎TWITTER
︎ADIDAS

︎THE NEW YORK TIMES
︎RELATED COMPANIES
︎PAYPAL
︎SELECT RECOGNITION

︎CREATIVE REVIEW
︎CREATOR’S PROJECT
︎MASHABLE
︎PSFK
︎HYPEBEAST
︎MEN’S HEALTH
︎CNN MONEY
︎DESIGNBOOM 
︎IdN
︎ADC GLOBAL DESIGN AWARDS
︎ONE SHOW INTERACTIVE
︎CANNES LIONS  
︎CA AWARD OF EXCELLENCE
︎AIGA JUSTIFIED
︎ADC GLOBAL DESIGN 




︎All work is the property of either myself or the studios. 
︎ Find me here