Ted Baker Street Winker Campaign
![](https://freight.cargo.site/t/original/i/c8b8836f76a98d09ff5099eeba76fc8514111d6bc3459a228719d3df4479b596/100313_TB_google_plus_cover_02-1280.jpg)
Campaign concept, design, production, animation, live action & digital for the fashion brand.
Ted Baker has this comedic wit. It's very British, very pun-based. They asked us to help them gain awareness in the US market, and we wanted to help them sculpt their sense of humor into a slightly more Americanized version of themselves.
We conceived of a campaign called Street Winker, which would include all sorts of insane activations, gifs and videos. We created the embodiment of Ted Baker, the man, renaming him Redge Blaker.
![](https://freight.cargo.site/t/original/i/71e3a71d6a65341e86278909e91210b282677224f2b02d8d9c91e854e22da8b0/100313_TB_twitter_header.jpg)
![](https://freight.cargo.site/t/original/i/d66416e5f0de59eca22e305f8c2a829b4b3bb892904c3f1e2198f48216e7ac63/google_header_01-1280.jpg)
![](https://freight.cargo.site/t/original/i/68a796a3602e60f02d6aa22f42f5c6b30f89e8f73a473f4c69d7ba26ccfed256/google_header_02-1280.jpg)
![](https://freight.cargo.site/t/original/i/fab46e9411bf5fc97274e2bdbdbb9390bbd1f67f0b172ca0bfc183af17657188/google_header_03-1280.jpg)
![](https://freight.cargo.site/t/original/i/0b7cbc6042ba7b6317a9785a840aee207b048220caaa01fe62b23e275d13b885/Bowtie_v005_600.gif)
![](https://freight.cargo.site/t/original/i/e644b199417e8f82d0fc501fa9e426a315db236ed2144180d8c73ed1f6de7f74/Jewelry_v004_600.gif)
![](https://freight.cargo.site/t/original/i/e7382f63cb9a886191edcd1cc8e9f29a6bea8395bce33d507e5cd4372b21d97e/Lipstick_v10_600.gif)
![](https://freight.cargo.site/t/original/i/ee74b6f816b31fbf088aca4c013ce9d13297a4d7c824d0765290d295dcbfd763/Man_B_v006_600.gif)
![](https://freight.cargo.site/t/original/i/a678d9a2649cd4353a987b5399192833ee46a71cf1ce308c3fbbe5359ff0135f/Man_D_v004_600.gif)
![](https://freight.cargo.site/t/original/i/5d36c7078451fd3c319bbc091ca7c0a1d2f9cba827cebaf70e4756e95bf61866/Man_F_v002_600.gif)
![](https://freight.cargo.site/t/original/i/f56c6af7d0b2fa1f963f4f21636f7ab6ede372a21c0ab6b91b1c50b785c296d4/Man_G_v002_600.gif)
![](https://freight.cargo.site/t/original/i/8dd4ca906e9af413f121ee54fbaf0904df6695d442f25b680f4b3610e403d50c/Man_H_v001_600.gif)
![](https://freight.cargo.site/t/original/i/cab4d5230e9fa4e3b3c237ad010df768f9c223da79307817bcc1b88472ed5df0/Screen-Shot-2013-10-09-at-4.56.35-PM-1280.jpg)
![](https://freight.cargo.site/t/original/i/c4f091257c8da2357c21f69e0eb250e500c8cb134ec3b5873d48d9cea9271919/Screen-Shot-2013-10-09-at-4.57.26-PM-1280new.jpg)
![](https://freight.cargo.site/t/original/i/87694e696ab7a582113c0486efd2feacfb9c1364cbb7f3a0d2c3445368072689/Sorry_v006_1000-1280new.jpg)
![](https://freight.cargo.site/t/original/i/9e1e268a756e080a17d7f7a2d326d01e50f7bc36690d221e6b0708c43a9ef092/Teabagging_v009_600.gif)
![](https://freight.cargo.site/t/original/i/4362adbae9d3452478f0e882ca8749e75467d9c31eb0d77c03d814cbc0db2df1/Well_Heeled_M_v003_600.gif)
![](https://freight.cargo.site/t/original/i/435e5a8989f72ec15f7013e9889500e4e298f7eac542c613334fb65b180c30a2/Woman_I_v004_600.gif)
![](https://freight.cargo.site/t/original/i/53ff775c750c85ed4301dfbc464d47155aaec442c34ce46f1d383374d660d95d/Woman_L_v005_600.gif)
![](https://freight.cargo.site/t/original/i/8fdad42747a15b43db8214a7331b5bd48cf0ae25154188afa32015810848b315/Woman_M_v003_600.gif)
![](https://freight.cargo.site/t/original/i/43a042ff190b13ded767afa4625be6dc95c22e2b173b584a1ac09d851a21b15d/Woman_N_v003_600.gif)
![](https://freight.cargo.site/t/original/i/2d69f710b61c2863b29f73ad3195758438cfcdfaeee356223191a49fc6ad6258/Woman_O_v002_600.gif)
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Made At:
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