Zaha Hadid 520 W. 28th St. Sales Center

An interactive, immersive luxury sales center for Zaha Hadid's first residential building in New York City. HUSH was invited to be part of an all-star creative team, tasked with creating an experience for the legendary architect's first building in NYC. Inspired by the branding and strategy developed by Mother, NY, we created interactive elements, an animated intro film, UX, and spatial design.

We designed the physical and interactive portions of the space; from the tunnel, lighting, immersive theater, a custom iPad application, an interactive touch tale, animated content and its choreography with the room's lights and the building model. The architectural form was derived from the building itself, and our designs were then refined by Zaha Hadid herself and her team.


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